Reducing environmental impact
Today, consumers have little or no idea of sustainability issues related to their clothes. They can’t tell the difference between low-standard clothes and environmentally-friendly ones. The aim of this Business Case is to create an ecosystem covering the entire supply chain: from the fibre down to the final customer. In so doing, we will promote awareness about transparency and sustainability issues (environmental, social and economic) for the production of quality products.
In order to explore the sustainability for the entire supply chain, a new type of organization (e.g. a consortium) may be required to objectively supervise the entire process. Such a consortium would promote life cycle thinking and explore different technologies for the elimination (not only reduction) of chemicals in the production cycles.
On average, a dress bought by a final customer is worked upon by 9 different suppliers that have only a part of the vision. Each normally thinks only of its specific production problems rather than real, more authentic needs of the final customers in terms of quality, functionality or knowledge. The Business Case will promote transparency and social responsibility to the degree possible, although specific agreements may be required for the protection of Intellectual Property Rights.