Online Textile Archives for Marketing and Design

Friday, 12 October, 2018 - 17:00 to 19:30

Via Puccetti 3 - Prato

This meeting on "Online Textile Archives for Marketing and Design" aims to enhance the importance of digital tools and networks to catalog the textile archives of museums and businesses, depending on their use in marketing and design activities.

Marco Montemaggi, board member of Museimpresa, consultant and expert of Heritage Marketing will speak. On this occasion the new multimedia installation at the textile museum, "Drappi d'oro e di seta," will be presented.

This event will be live streamed on the TCBL Facebook page.


17.00 - 17.10 | Greetings

Francesco Nicola Marini, President of the Prato Textile Museum Foundation

Daniela Toccafondi, Councilor for Productive Activities of the Municipality of Prato

17.10 - 17.20 | Corporate Culture and Cultural Heritage

Franco Niccolucci Vast-Lab, PIN University - City of Prato

17.20 - 17.30 | The Creativewear Project

Francesco Bolli - Communication Officer

17.30 - 18.15 | "Heritage Marketing", keynote speaker Marco Montemaggi

Marco Montemaggi is a member of the Board of Directors of Museimpresa, Brand Identity Consultant for Diesel spa, professor of Heritage Marketing at Higher Education Institutes in the fashion industry, Curator of corporate museums, exhibitions and industry publications

18.15 - 18.45 | The value of digitization of textile archives

- Presentation and video of the Heritage Manager data management tool, Laura Fiesoli, Textile Museum and Achille Felicetti, Vast-Lab, PIN University - City of Prato

- Case History: the Texmoda digital archive, Francesca Nardi - Texmoda

18.45 - 19.00 | Presentation of the multimedia installation Nicola Amico Prisma, Vast-Lab PIN University - City of Prato

Visit to the exhibition

Free entry, mandatory registration. Info: Tel. 0574 611503,

Initiative organized as part of the program "Places of digital culture - Cultural heritage in the Internet age" in collaboration with PIN - City of Prato Campus.