Athens workshop on Design and Place Labs

As a preliminary step in the preparation of the setting-up of TCBL’s Design and Place Labs in Greece by HCIA, a workshop was organized on 07 December 2015, targeting industries, designers (mainly young designers and fashion students), consultants, training schools, etc.

The workshop was arranged in two sections.

Section A: PRESENTATION OF TCBL

During the first session a presentation was given by Mr. Thanos Kontargyris, presenting the overall framework of TCBL and the objectives of the development of the Design and the Place Labs by HCIA, as well as the network development prospects for new branches within TCBL.

In this section, HCIA’s director Mr. Meletis Karabinis presented the plans of the Ministry of Development for 2016 regarding the funding of new entrepreneurial organizations, which might be of interest for young designers and fashion industries.

Furthermore, the section included a presentation by the Marketing executive of ROTA SA, a company specializing in the organization of Fashion exhibitions. In particular, Mr. V. Barkas presented the exhibition ATHENS FASHION TRADE SHOW, which incorporates a special section for start-ups, where young designers can present their products and ideas.

Section B: ANALYSIS OF TRENDS FASHION

The second section incorporated a comprehensive presentation on the analysis of Fashion trends by specialists in the field. This is part of the services that the Design Lab will be offering to young designers and to industries. Forecast of Fashion trends is necessary for surviving in the fashion market, and it should be done according to international standards and global developments, at least 18 months before they are transformed into final marketable products. Fashion forecasts include details on the style of clothing for men, women, and children, colors, fabrics and textures that will become the new trends, as well as ideas about fashion accessories.

This presentation included information emerging from the analysis of data from the fashion markets and international fairs on garments and materials, as well as reports of prominent forecasting companies. The presenters studied local and global developments, collected and analyzed information from all over the world, examined changes in market preferences, and observed social, cultural and economic events, interpreted and predicted the issues that appear to be important for fashion in the near future.

In particular, the main influences for Winter 2016-2017 are:

1. SUSTAINABLE FASHION AND SUSTAINABLE FUTURE.

2. NEW ART.

3. INTELLIGENT DESIGN.

The event was attended by 92 individuals and it was used as a test-bed not only for presenting fashion trends, but also for collecting input from designers regarding the services that they expect from the labs in Greece.