Etichetta Parlante is a labelling system developed by Unioncamere del Veneto (a TCBL project partner) whose purpose is to allow the tracking of textile and clothing products in order to preserve small and medium enterprises and consumers.
The main purpose of the project is to provide a safeguard of the Made in Italy tracking and aims at certifying textile and clothing products. The innovation of this project is indeed the involvement of the consumer when choosing products: it allows them to know where and who produced any item and, in such way, it promotes a more sustainable and informed choice and the Made in Italy brand. The codes, applied to the materials that make up the product, may be read by means of a software application.
There are three main available interfaces:
- Producer interface: to allow the products management through the website: labelcert.com. Unioncamere provides Veneto enterprises with the free software “Etichetta parlante” (whereas, a small fee is required to non-local enterprises);
- B2B interface: where you can find the map and profiles of the certified producers;
- Mobile interface: available both on the website and on the app; it allows the scanning of the label, in order to provide consumer with pieces of information regarding the origin of the products. By moving closer the mobile phone to the item, it will be possible to read information about the origin and the treatments the product has undergone. The codes are applied directly inside the materials that make up the garment.
The programme is promoted by Confartigianato Imprese, Cna, Confindustria, Confesercenti, Tavolo regionale della Moda, Assessorato regionale allo Sviluppo Economico ed Energia, and Unionfiliere.
The technological aspect of Etichetta Parlante has involved both large and small enterprises to grow in the local, national and international markets.
More information are available to the following link (in Italian): http://www.ven.camcom.it/content.asp?ID=962