Fashion Revolution, a global movement that calls for greater transparency in the fashion supply chain, will be hosting its annual #whomademyclothes campaign this April.
The event, which is formally titled Fashion Revolution Week, is a campaign that encourages millions of people to ask brands, ‘Who made my clothes’ by using the hashtag #whomademyclothes.
The campaign is held on the 24th of April every year, as this is the date when the Rana Plaza factory in Bangladesh collapsed, killing and injuring over 1,138 workers on site. The purpose of the campaign is to raise awareness to all aspects of the fashion supply chain - from the way clothes are sourced, produced and purchased, to demanding greater transparency within fashion garment production.
There are a number of ways anyone can get involved. Below is a rundown of the Fashion Revolution Action Kit suggested ways to participate. If you would like further information on how to take part, the Action Kit is available to download free via the Fashion Revolution website.
- Ask the brand
One of the many ways you can get involved is to take a photo of yourself with a garment of your choice, making sure the label is visible and post the image on Instagram/Twitter during Fashion Revolution Week (24 – 30th April) with the hashtag #whomademyclothes. Be sure to also tag the brand in your post so that they can see your question.
- Write a letter to a brand
Write a letter to your favourite brand and ask the brand #whomademyclothes? by using the template provided on the Fashion Revolution Action Kit. Fill in the brand’s name and sign yours at the bottom. Once you have completed the letter you may proceed to share the letter on social media ensuring you tag the brand and @fash_rev. Alternatively, you can also print out and post the letter to the brand’s HQ address.
- Write a postcard to a policymaker
Governments have a significant impact on the lives of those who make our clothes. By writing a postcard to a policymaker you are actively raising awareness of the issue at hand and are helping to make a positive change to workers in fashion garment production. Legislators ultimately decide on the minimum wage, mandate working conditions and create laws in relation to protecting people and the environment.
There are several ways you can write a postcard to your public official.
- Research online for members of government who represent your neighbourhood
- Take down their email, postal address or if they have social media take down their Instagram/Twitter handle
- Use the postcard template that is provided on the Action Kit and fill in the brand’s name and sign yours at the bottom.
- Take a photo of your postcard and post it to social media and tag them in the post. Alternatively you can also print out the postcard and post it to the brand’s HQ address if you would like to.
- Share the response you receive from your photo and tag @fash_rev
- Love story
Write a love letter or share a story about a piece of clothing that means a lot to you. You can do this by making a video for Youtube, posting a photo on Instagram or writing a piece about it on your blog or the Fashion Revolution blog.
#haulternative is a way of refreshing your wardrobe without having to buy new clothes. There are eight different haulternatives to choose from, they are: Love story, Broken but beautiful, Fashion fix, 2hand, Swap, DIY, Vintage, Hire and Slow. Out of the eight options available, pick one that inspires you the most and create a haulternative video for Fashion Revolution Week. For further details you can download the #haulternative guide on the Fashion Revolution website.
- Put on an event
Host an event during Fashion Revolution Week and notify your Country Coordinator of the event so they can upload the details on to the Fashion Revolution website calendar.
Your voice has a power, use it to make a difference! Click here for more info on how to get involved
By Sabrina Shafi
Images courtesy of Fashion Revolution