The G7 Fashion Pact
32 of the world’s largest private fashion houses, including H&M, Prada, Nike and Chanel have voluntarily signed a pact to fight the global climate crisis through more sustainable production. By volume the signatories make up more than 30% of worldwide fashion production, and they hope to enlist more. The non-binding accord was presented to world leaders at the G7 summit, and focuses on scientifically measurable targets such as eliminating single-use plastic in packaging and switching to renewable energy (though target dates are quite far into the future). Read a full analysis on Fortune.
Is it greenwashing?
With only minimal reference to the previous item in this roundup, High Snob Society has published an article about how to spot greenwashing. An app called “Good on you” may be a useful resource to check up on brands you’re interested in, and there are a few guidelines here such as: beware of grand statements, small sustainable capsule collections (which probably mean the rest is NOT), watch out for trends, see if “recyclable” claims come with a WAY to recycle things, and more.
Speaking of recycling, Addidas come out earlier this year with a fully recyclable sneaker. Announced last April, the high-performance running shoe is made completely from a single material, virgin thermoplastic polyurethane (TPU). The company takes back the shoes, grinds them into pellets and makes new shoes out of them, closing the loop. Closed loop design is an important part of the circular economy. Futurecraft.loop shoes are now available online.