2016-2019 // CreativeWear

CreativeWear extends the TCBL model to existing clusters in the MED area such as museums, creative hubs, fashion schools and design centers, integrating them with the ecosystem of reference and trying to recover and enhance the heritage of design and the “know-how” of Mediterranean cultures. A process aimed at bringing new energy to clusters and industrial districts of the Textile and Clothing sector, strengthening their creativity-based innovation capacity and integrating their business into emerging transnational value chains.

With this objective the Project established a network of 5 Hubs (one for each partner region) that experimented with different forms of interaction between creatives (artists, designers, etc.) and entrepreneurs. The pilot experiences of these approaches validated new and more sustainable business models available to cultural and creative industries that created added value to the T&C sector in the Mediterranean.